Inspired by the gritty rawness of New York City and an array of urban subcultures, the Smutlife brand encapsulates a timeless yet rebellious attitude derived from the streets.
"I grew up in an era where skateboarding, graffiti and hip hop essentially began to influence EVERYTHING in fashion. I believe there will always be an appetite for something aggressive, sexy and acceptably crass. The philosophy is simple - just stay unapologetic and try not to give a fuck."
Smutlife is a modern lifestyle brand for both men & women tailored by the youth counter-cultures.